9 Best New Betting Sites in the UK

If you’re into sports betting, you know how important it is to find the right site to bet on. Online sports betting has exploded in the past few years, and the number of betting sites continues to grow. With so many options available, identifying the best one for you is tough. This is especially the case if you want to bet on one of the new betting sites the UK has to offer. To help you, we reviewed the best of the UK’s new sites.

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New Sports Betting Sites in the UK

Key Features
Welcome Bonus

Great reputation

Solid selection of sports

Exceptional customer support

*Opt-in required. Min odds of 5/1 per qualifying bet, min four legs. Max Free Bet(s) 3 x £10, awarded as 1x non-withdrawable Free Bet Token, Monday to Sunday, qualify x3 per week only, valid for 48 hours on four-folds or greater. Rules apply.


User-friendly interface

Numerous banking options

Smooth live betting experience

New Players Only. Free bet is a one-time stake of £10, minimum odds of 1.5, stake is not returned. 10X wagering the winnings. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Max conversion: £20. Valid for 7 Days from issue. Excluded Skrill deposits.


Genereous welcome offer

Great Premier League odds

Live streaming option

New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. Payment restrictions apply. T&Cs apply.


Great bet calculator

App-exclusive offers

Easy cash out

Place a bet of £10 or more at odds of EVS (2.0) or greater on our mobile site or app, and receive £10 in Free bets.


Exclusive betting experience

Fluid bonus offers


The welcome offer changes on a daily basis, so make sure you visit the website for the latest promotion.


Unique promotions

Payouts on VAR

Live streaming

The ‘Welcome Bonus’ offer is open to all new Grosvenor Casinos customers that make an eligible first deposit online. By claiming this offer, you will no longer be eligible for any other welcome offer. In order to qualify, customers need to make their first deposit of minimum £20 to receive a £20 casino games bonus and eligibility to claim a further £10 specific game bonus. The £10 bonus can be spent on Classic Slots or on Live Casino games. Customers will need to make their choice on the Promotions page. The minimum eligible deposit is £20.


Enhanced odds

Over 20 sports

Rewarding loyalty program

Valid for new UK customers reg from 06/01/2021. Qualifying stake must be on Horse Racing, Premier League, Championship or Champions League home or away selections. Minimum odds of 1.8 on qualifying bet. Bets on the draw will not qualify for a free bet. Deposit using code SNWEL10. Valid once per customer. Free bet expires after 2 days. Max winnings from free bet £1000.


Great UI design

Fun betting tournaments

Daily acca boosts

New customers only. Max one £10 free bet. Qualifying bets must be place at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds requirement. Skrill, Neteller, & PayPal not eligible. T&Cs apply.

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Our Comprehensive Guide to the Top Betting Operators

Good fortune is more than just a matter of luck – you need someone to help you make sense of it all and give you a hand in navigating all the pitfalls. That’s why we test and review the mushrooming number of new betting sites, bringing you only the top choices. While we focus on identifying the best sports gambling sites, you can focus on making cash and having fun.

Advantages of Gambling

Low Fees – or None

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Low Fees – or None

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Our Methodology

People often believe that it doesn’t matter what site you place sports bets on. This is one of the biggest misconceptions in the world of sports betting, as every site offers something different to players. If you’re just starting to bet on sports or you’re looking for a new site to place bets on, finding the right place to do so is critical. With so many new UK betting sites, it takes more than just a quick glance at the site to make a decision.

Keeping that in mind, we’ve assessed the newest sites on the scene using a carefully designed review methodology. Listed below are the features we took into account when reviewing each site.

Company Overview

When looking for the latest betting sites, the biggest problem you’ll encounter is that most of the names sound unfamiliar. We’re all used to hearing about the giants of the industry, so online betting companies that have just entered the sector seem like unknown entities in comparison. When reviewing the new UK sports betting sites we’ve included on this list, we always started by taking a look at the company behind the site. Before discussing the features available on each site, we’ll make sure that the team behind the operation is legit.

User Experience

Many aspects of a sports betting site affect the bettor’s overall gambling experience. For instance, some sites fail to deliver in terms of website design; not only do these sites look subpar, but they make it difficult for players to calculate odds and place bets. Also, not all sites work smoothly on mobile devices, so placing a bet on the go on those websites isn’t really an option. To create a list of the best new betting sites the UK has to offer, we paid extra attention to the user experience on each site we looked at.

Welcome Bonus

Whether or not you’re new to the world of online gambling, you’ve surely heard about the generous welcome bonuses gambling sites use to lure you in. When looking for a new site for sports betting, it’s a great idea to make the most of the welcome bonus on offer. It’s also worth doing your research because the offers differ wildly from site to site. All UK new betting sites offer welcome bonuses to new players, and we took them into account when reviewing each website.


Betting on sports has always been extremely popular. Now, with the rise of online gambling, sports betting has started making even more noise. With the number of players increasing, gambling sites have started drastically improving their sportsbooks. Not only have they added new sports to their sites, but they’ve also increased the number of things you can bet on in a sports match. To compile an accurate list of the new sports betting sites available in the UK, we analysed both the number of sports and the type of bets each site offers. Later in this article, you’ll find detailed information about each site’s sportsbook.

Live Betting

Live betting has always been extremely popular, even when the only way to bet on sports was to visit brick-and-mortar sportsbooks. Nowadays, if you want to bet on live games, all you have to do is log into your account and find a game you’re interested in. While the popularity of live betting continues to increase, this feature is not available on all sports betting sites. When reviewing new betting sites, we made sure to check which of them offer the live betting feature. Later in the post, you’ll be able to find out more about live betting on each of these sites.

Banking Options

You can place bets with cash in brick-and-mortar sportsbooks, but of course, this isn’t an option when betting on sports online. Thankfully, there are plenty of great digital alternatives ranging from debit cards and eWallets to cryptocurrencies. The top betting sites tend to accept all the most popular banking options, but with new sites, it might take more time and effort to find a site that accepts your preferred deposit and withdrawal method. That’s why we always checked the banking options at each site when making this list.

Customer Support

Resolving issues online can be a rather daunting process, especially when there’s money involved. This is why you should always place your bets at a site that offers quality customer support. After all, it’s much easier to resolve an issue when you can contact the site’s customer support team through a channel that suits you. Our experts evaluated the customer support offered by new betting companies, and the results of that investigation were significant when compiling this list.

Best New Betting Sites 2022

  1.       Virgin Bet
  2.       Interbet
  3.       Betfair
  4.       BoyleSports
  5.       Star Sports
  6.       Grosvenor
  7.       SportNation
  8.       BetRegal
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Short Reviews

virgin bet logo new betting sites uk

Virgin Bet

Great reputation

Solid selection of sports

Exceptional customer support

Launched in 2019, Virgin Bet simply had to find its way onto this list. This sportsbook is backed by one of the biggest names in the sector: Gamesys Group. Also, the site is connected to the widely popular Virgin brand, which only adds to its reputation. Although new, the platform competes well with the top UK betting sites.

Virgin Bet offers a slick site design every sports bettor will love. There’s an easy-to-use menu to the left side of the dashboard with a list of featured sports to bet on. The folks behind Virgin Bet also offer a rock-solid mobile product that resembles the parent site. The app loads quickly and is available on the Play Store. It’s compatible with both Android and iOS devices.

New customers at Virgin Bet get a free £20 bet divided into two £10 free tokens. To activate this offer, you first have to bet £10 at odds of 1.50 or greater. Once your initial bet wins or loses, you receive your two free bet tokens.

Usually, new gambling websites can’t compete with industry giants in terms of sports selection. Still, if you decide to bet at Virgin Bet, you’ll be able to choose from 26 sports and alternative betting markets. This is an extensive list for a new site, and you’ll be guaranteed to find something you like. Football and horse racing are the biggest markets available on the site. Aside from traditional sports markets, you can find the site esports and specials on the site.

Virgin Bet is widely considered to be among the best new UK sports betting sites when it comes to live betting. As soon as you load the website, you’ll see a live betting option available at the top of the menu. When you click on this option, you’ll find a list of all live events available for each sport. Another great aspect of live betting at Virgin Bet is fast markets, which allows you to predict what will happen in the next few minutes.

Funding your Virgin Bet account is easy; you can use Visa and Mastercard debit cards, as well as PayPal, to both deposit and withdraw money. Transaction limits are £10,000 for debit cards and £5,500 for PayPal.

Virgin Bet offers one of the best customer support services among new gambling sites in the UK. Representatives are available to answer your enquiries 24/7 via live chat, contact form, email and phone.

interbet logo new betting sites uk


User-friendly interface

Numerous banking options

Smooth live betting experience

Having been established in 2018, Interbet is another new name on the UK sports betting scene. The site is operated by Progress Play Limited and accepts customers from across the globe. Despite being new to the market, Interbet has gained a lot of traction lately, helping it build its reputation among bettors.

One of the best things about Interbet is its carefully designed website. A simple menu at the top of the site makes finding the sport you want to bet on as easy as possible. The black-and-green colour scheme suits the mood of the site and navigation is a breeze. Unlike some other new sports betting sites in the UK, Interbet doesn’t have its own app. While that’s definitely a downside, the site is optimised for mobile.

All new customers at Interbet receive a free £10 bet upon making their first deposit of at least £10. While it may not be the most generous bonus out there, the wagering terms and conditions are relatively easy to fulfill.

At Interbet, you can bet on 28 different sports, including racing markets, which is relatively rare for brand new UK betting sites. If you’re looking to bet on something other than sports, this online sportsbook is ideal, as there are markets for movies, TV shows, and politics.

Another thing we liked about this site is the variety of live games you can bet on. The live betting section on the site is extremely easy to use, and finding a live game you want to bet on is a breeze. There’s also a list of upcoming games so you can prepare for your live bets in advance.

At the time of writing, Interbet offers all the deposit options you’d expect newly licensed UK bookmakers to include. However, when it comes to withdrawing your winnings, the options at Interbet are a bit limited; the only way to do so is through a debit card.

When it comes to customer support, experts at this online sportsbook are available via email and live chat from 08:00 GMT to 00:00 GMT. The link to the contact page is located at the top of the site, but to chat with the customer support team, you first have to choose what your query relates to and provide personal information such as your name and email.

betfair logo best betting sites uk


Genereous welcome offer

Great Premier League odds

Live streaming option

Betfair is one of the most popular UK sports betting websites and is best known for offering a mix of sports betting, poker, and other casino games. In this review, we’ll focus solely on Betfair’s sportsbook, which has made a lot of noise in the industry lately.

We liked the site design at Betfair, as everything is easy to locate and use. At the bottom of the panel, there’s an easy-to-use site map where you can find links to the About Us, Location, and other pages. Colours such as red and yellow included in the site’s design are eye-catching and provide a sense of liveliness. Betfair also offers an impressive mobile app that’s considered to be one of the best new betting apps available.

The welcome bonus on offer at Betfair is more than generous, and there’s no doubt you’ll enjoy using it. New customers get up to £100 worth of free bets split into five £20 free bets. Just bear in mind that for each £20 voucher, you’ll need to place five bets worth at least £10 each. When registering, the promo code is entered automatically.

Another reason why Betfair is considered one of the best sportsbooks right now is that it offers a wide variety of sports to bet on. We counted 33 different sports available on the site, but that’s not the end of the story. Betfair also offers the best Premier League odds among all football betting sites around. It’s also considered one of the best horse racing sites in the country.

The live betting option on this site is top-notch, with a huge array of live matches available. In addition, there’s a live streaming option for popular sports such as football, tennis, and horse racing. The only thing we’d like to see improved are the graphics for games not covered by live streaming.

Betfair accepts all popular deposit and withdrawal options such as debit cards, PayPal, Neteller and Skrill. Bear in mind that the minimum deposit at this site depends on the banking option you choose. Being one of the best new UK sports betting sites, Betfair might also want to add cryptocurrencies to the list of banking options it accepts.

There’s an excellent support page available on the site. The ways to reach out to the customer support team include live chat and social media.

boylesports logo new betting sites uk


Great bet calculator

App-exclusive offers

Easy cash out

BoyleSports is another popular name in the industry, not only in its home country of Ireland and in the UK, but all over the world. Recently, this site started offering more features to players, which is why we’ve included BoyleSports on our list.

We liked the BoyleSports homepage, as all the important links are easy to find. While navigating through the site isn’t tough, the font would be better if it were bigger. BoyleSports also offers one of the best apps among new online bookies. Everything you can find on the website is also available on the app. Moreover, there are some app-exclusive offers and personalised content features that can come in handy.

The welcome bonus you can get at BoyleSports is similar to what you’d expect from most new betting sites in the country. Once you make your first bet of at least £10, you’ll receive £10 in free bets.

At the time of this review, there are 34 different sports you can bet on at BoyleSports. This is a nice lineup, and finding a sport or event you want to bet on should be a piece of cake. The list even includes some rare offerings most online sports betting sites don’t include, such as rowing and snooker. Also, we found some fun political markets some bettors might be interested in.

Another great aspect of BoyleSports is the live betting feature. As soon as you click on the in-play tab, you’ll find a list of live games you can bet on. The layout is quite clear, allowing you to make your betting selection quickly, which is crucial when placing live sports bets. Another fun option at BoyleSports is the ‘Bet and Watch’ feature, which is only available for races that you place a minimum of £1 bet on.

You won’t find any shortage of deposit methods on this site, as all the popular banking options you’d expect UK online bookmakers to offer are accepted here. Just remember that paying in cash is only available to customers in Ireland, as they can make deposits at brick-and-mortar BoyleSports sportsbooks. All deposit options available on the site are also available when withdrawing your winnings.

BoyleSports offers a slew of ways to get in touch with its customer support team. Like some other popular sites in the UK, BoyleSports can be reached via email, phone, and live chat. You can also contact the company on Twitter, which is a nice point of difference.

star sports logo new betting sites uk

Star Sports

Exclusive betting experience

Fluid bonus offers


Star Sports offers one of the most distinctive sports betting experiences online. The people behind the site admit that they don’t have the punching power some industry giants have, which is why Star Sports does things its own way. This sportsbook has framed itself as a luxury bookmaker that offers a more personalised betting experience to its customers.

What we liked the best about the Star Sports website is the straightforward user experience it offers. This new UK sportsbook website has everything laid out on its main page, which makes finding the game you want to bet on a breeze.

Star Sports has just released a mobile app, which is great, seeing as mobile gambling is rapidly increasing in popularity. You can also access the site on your mobile device and place a bet just like you would on your PC or laptop, as the site is mobile-friendly.

One of the things that separate Star Sports from other popular sports betting websites in the country is that its welcome bonus isn’t static. In other words, the bonuses you could receive when signing up to Star Sports change daily. At this site, the focus isn’t so much on the welcome bonus, but rather on providing betting value through the best odds and the loyalty scheme.

At Star Sports, you’ll find 28 sports you can bet on, which is more than enough to find something you like. Even though it’s a smaller company, it still competes with all UK betting sites out there in terms of sports variety.

Being an independent sports betting site, Star Sports doesn’t have the cash muscle some other sites have. This is why its live betting market isn’t as comprehensive as what you’d find on other sites. There’s no cashout option, and you can’t watch streams on the website. Still, the live betting section of the site is more than enough to have fun.

Star Sports also offers fewer banking methods to its customers than some better betting websites do. Currently, the site only accepts debit cards, bank transfers and cheques.

Another thing that left us disappointed is that Star Sports also offers fewer ways to make contact with the customer support team than the best betting websites do. We’d love to see a live chat feature, as the sportsbook currently only offers customer support through phone and Twitter.

grosvenor casinos logo best online casinos

Grosvenor Casinos

Unique promotions

Payouts on VAR

Live streaming

Grosvenor Casinos is a brand that has been around since the 1970s. So why is it on this list, you ask? Because in 2016, the company launched its own online sportsbook. While the name Grosvenor is synonymous with land-based casinos in the UK, the company is slowly adjusting to the world of online betting on sports. Still, the site performs well, and it can compete with the pioneers of the industry.

Recently, the Grosvenor website underwent an overhaul, and it looks like the project has turned out to be a huge success. There’s now a simple and sleek interface, which is exactly what customers want from the top sports betting sites. We also liked the quick links that take you to your current bets and the site’s sports offers in a matter of seconds. There’s also a mobile app to make betting on the go as easy as can be.

The welcome bonus at Grosvenor is a really interesting one. Instead of getting free bet money, you receive a 100% odds boost when you bet at least £10. In other words, if you get your predictions right, your winnings will be doubled.

At Grosvenor, there’s a good range of sports for customers to bet on. We counted 34 sports in total, including sports some other new sports betting sites in the UK don’t offer. These include obscure options such as trotting, Finnish pesäpallo and chess. The list also includes unusual categories like politics and TV.

There’s a live betting feature at Grosvenor, but we’d like to see more sports before recommending it as a leading live option. At the moment, live bets are mostly for football markets around the world. You cannot watch games on the Grosvenor site, but we really liked the split-screen view that makes placing your live bet easier.

You don’t have to worry about making deposits and withdrawing money at Grosvenor. This online sportsbook accepts all the major banking methods you’d expect from new online bookmakers in the UK. You can make deposits and withdraw winnings using debit cards and eWallets such as Neteller and Skrill. The only omission is PayPal, which we hope will be introduced soon.

The customer support on this site is excellent, and contacting the team is as easy as can be. You can write an email or even send a letter via snail mail. However, the easiest way to reach out to Grosvenor Casinos is over the phone or via the live chat feature, both of which are available 24/7.

sportnation logo new betting sites uk


Enhanced odds

Over 20 sports

Rewarding loyalty program

SportNation launched a new and improved version of its site in 2017, and it has been a hit ever since. It’s one of the new online betting sites in the UK, so you can’t expect it to be at its best quite yet. Still, we’re quite happy about what the site has to offer.

Powered by SBtech, the SportNation site is smoother than it initially was, and it offers a very user-friendly experience. The designers have kept things simple, and it takes you just a click to get pretty much anywhere on the site. The coolest feature on the site is a mini live betting console in the center of the home screen. Even though SportNation is a newcomer, the company already has its own mobile app. However, at the moment, the app is only available to iOS users.

Like most new betting sites UK punters are interested in, SportNation tries to offer the best possible deal to new players. This generous offer seems to change regularly. At the time of writing, new players who placed a bet of at least £25 would get a free bet of the same amount. You’ll need to meet some requirements before you can withdraw the money you win with your free bet.

At the time of writing, there are 26 sports and other events you can bet on at SportNation, including politics in the UK, France, and many other countries. The site also offers a diverse range of bets including teaser bets and fast markets.

Another thing we fancied at SportNation is the live betting feature. The live betting interface is better than at many other betting sites new in the UK. When selecting the event you want to bet on, the menu is organised by sports then leagues, and there are collapsible headers that make finding info about live games available at the moment even easier.

At SportNation, you can choose from a whole load of payment methods. Whether you want to make a deposit or withdraw money, you can use debit cards, Skrill and PayPal. When making a deposit, the money goes straight to your account, but withdrawals will usually take up to five days.

We’ve already talked about how important it is for the latest betting sites in the UK to provide quality customer support. We were quite satisfied with the customer support at SportNation, mainly because of its live chat feature. Outside of live chat, you can contact the customer support team through email.

betregal logo new betting sites uk


Great UI design

Fun betting tournaments

Daily acca boosts

BetRegal is another one of the best online gambling sites UK offers that was launched in 2017. The site is quite popular in the UK, in part because it offers sports, casino and live casino betting at the same place.

We felt that the site looked a bit messy with all the promotional ads appearing at the top of the page. What we liked about it was its smooth black-and-purple colour scheme and the way sports options are organised.

At BetRegal, there’s a “bet £20, get £10” welcome bonus for new players. The initial bet must be at odds of 2.00 or greater, and the £10 free bet token can only be used at odds of 1.80 or above. Being one of the best football betting sites in the UK, BetRegal offers tons of matches you can use your free bet token on.

When it comes to sports variety, BetRegal doesn’t excel; there were only 25 sports available to customers at the time of writing. Still, there are some interesting choices such as Gaelic football and futsal. One of the things we liked about this site is the market for horse racing. For those who want to bet on the ponies, BetRegal might just be one of the best new horse racing betting sites around.

In terms of live sports betting, BetRegal goes the extra mile. Odds are updated in a timely fashion, making live betting as exciting as possible. You can enjoy in-play betting on football, basketball, tennis, baseball, ice hockey, handball, futsal and table tennis.

One more thing for which BetRegal deserves credit is the number of payment and withdrawal methods on offer. At the moment, the sportsbook accepts everything from debit cards to wire transfers. Just remember that you must withdraw your winnings by the same method you used when depositing money to your account. On the site, you’ll find an easy-to-understand banking methods table.

Like some of the other online betting sites in the UK, BetRegal offers quality customer support. You can contact the team through multiple channels including email, phone and live chat. There’s also a helpful FAQ section you can find on their site.


What’s the best online betting site in the UK?

While you can’t go wrong with the industry’s veterans like Bet365 and PaddyPower, there are plenty of new contenders to the throne appearing on the market daily. One of the newcomers we would definitely recommend is Virgin Bet, a brand you’re most likely already familiar with. With a combination of good sports and fun promotions, this will easily become one of your favorites. However, make sure you also try out other options from our list like Interbet, Betfair, and BoyleSports.

What is the best UK betting app?

Through our extensive research of the market, we’ve found that BoyleSports offers some of the most reliable betting apps on the internet. They are smooth, easy to use, and provide users with an outstanding betting experience. That being said, almost all of the new betting sites either have apps or are currently developing them, so it might just be a matter of time.

Can new betting sites compete with bigger bookmakers?

The sports betting industry is enormous, so there’s plenty of room for new operators. However, instead of competing with old, established brands, newcomers often try to give a fresh perspective on things or focus on a specific niche. This is what we’re looking at. Casinos featured in our list managed to stand out from the crowd with a number of great features. Overall, of course they can compete with big bookmakers, just maybe not always in the way you expected.

Which sports are popular with new bookmakers?

The number of sports you can bet on differs depending on which betting site you opt for. Some of the best football betting sites in the country are new to the industry, and we might get to see even more from them in the future. With that said, it’s obvious that most new bookmakers focus on football, some seemingly to the exclusion of all other markets. After football, horse racing is the next most popular option for betting enthusiasts in the UK. Lately, we’ve also seen esports make a lot of noise, and it looks like this fast-growing niche has become an important part of the online sports betting UK experience.

Do new betting sites adhere to responsible gambling?

Betting sites care about their customers, and one thing they pay special attention to is responsible gambling. This is why they often include options allowing players to set daily and weekly spending limits. As such, signing up for new betting sites in the UK isn’t something sports betting enthusiasts should be afraid of. You can rest assured that all of these companies are doing everything they can to make betting on sports fun and safe for everyone.