The German-owned Aldi supermarket chain started selling Lottery tickets at its UK locations after partnering with National Lottery operator Camelot. The new partnership enables Aldi customers to purchase tickets at checkout after completing their grocery shopping. The process is designed to avoid any unnecessary complications and enhance the overall shopping experience.
The available lottery games at Aldi include Lotto, EuroMillions, Lotto HotPicks, EuroMillions HotPicks, Set For Life, and Thunderball. The fact that customers are now able to purchase lottery tickets at a supermarket with such a widespread network should help boost sales for the National Lottery.
The tickets are expected to be available in all Aldi 900 UK stores by June of this year. The move was announced after a trial period that was conducted in northern England. This is especially important since lottery sales were in decline throughout 2020. This was partly due to the lockdown preventing people from going out to purchase their tickets.
It goes without saying that the National Lottery is an important aspect of life in Britain, both socially and financially. According to the data provided by the National Lottery, only 1% of all revenue generated stays with the organization itself. The rest goes back into government coffers, towards player prizes, and to the National Lottery’s Good Causes programme. Since the founding of the National Lottery, players have raised £42 billion for the Good Causes programme.
This programme has been especially helpful since the start of the COVID-19 pandemic, with the National Lottery providing over £1 billion to support those affected by the pandemic. This includes support for the elderly and vulnerable, combating loneliness and isolation, and propping up various other pandemic-stricken sectors and demographics.